Elave – Nothing to Hide

30 May 2010, Posted by admin in Featured, Portfolio, 0 Comments

ONLINE – VIRAL
Description:
Skincare range elave wanted to create buzz in the market with their range of skincare containing no chemicals. The Nothing to Hide campaign consisted of a viral video and a video shopfront for the online shopping website. naturally, as the brand has nothing to hide, all of the featured employees were naked, including the company owner. The brand saw a 500 percent increase in sales on the back of the campaign. Read news article

Role:
I was the lead producer for the shopfront and worked with internal teams (TV production, creative) as well as an external developer to create this.

Challenges:
Aside from making sure my team members were comfortable working on the job our other complication was ensuring the user experience was good. We needed the full screen video to be of a high quality as we couldn’t have the skin tones looking pixelated for a skin care range, but we needed to keep the file size and load times to a minimum.