Pump – Keep Moving

30 May 2010, Posted by admin in Featured, Portfolio, 0 Comments

AMBIENT – ONLINE – PRINT – TV

Description:
The mobile game unit ‘Pumpawakka’ allowed Coca Cola to take the Pump  of  ’Keep Moving Stay Pumped’message to events. Users played a 60 second reaction game with high scorers receiving a free Pump from a connected vending machine. After a summer of events the unit was placed in one of Aukland’s biggest shopping malls, where it’s still being used.

Role:
Lead Producer. I worked with internal teams and external suppliers to deliver the unit.