Evolving Advertising

21 Jun 2010, Posted by admin in Featured, Tools & Resources, 0 Comments

The third Creativity and Technology conference looked at how agencies need to evolve for a digital age.  Five main themes that kept making their way into conversation were identified.

1. Don’t separate interactive
2. Consider platform storytelling
3. Partner with tech companies, not just media companies
4. Game mechanics is the new marketing
5. It’s hard to laugh alone

Read more here

Slideshow of five main themes.