Kit Kat – From Killers to Cool

02 Jun 2010, Posted by admin in Cool stuff, Featured, 0 Comments

In March 2010 Nestle and Kit Kat in particular were in the midst of a PR nightmare when Greenpeace targetted them in a campaign against deforestation in Indonesia caused by one of Nestles palm oil suppliers. Back in March the way they handled the situation was perfect fodder for a case study in how not to respond in a crisis in social media.

In May JWT Sydney launched a site - Kit Kat – Take Time Back. It contains video streaming footage of a ‘desk jockey’ who entertains you by doing what you want. Users can post requests online and the Desk Jockey completes them. It’s like Subservient Chicken on steriods, or Diesel Heidies without the hot chicks in panties.  Most importantly it shows Kit Kat being in the social space and being cool, not a bunch of twats and it puts the ‘power’ in the hands of people, not the brand. Sure it’s not fixing the palm oil issue, but after 10 minutes of watching the desk jockey scrambling to do the hokey pokey and put his clothes on backwards the diminishing rainforests of Indonesia are far from your mind.

Slideshare Kit Kat Killer Timeline Presentation: