Feet:

Beard:

Leak:

Pinata:

Touch:

Telekinetic Guy:

Sheep Boys:

TubeSock:

It would be more helpful to get a one paragraph description on each to speed up the selection process, but just having a lot on one page with free or paid is a helpful start.

1. Don’t separate interactive
2. Consider platform storytelling
3. Partner with tech companies, not just media companies
4. Game mechanics is the new marketing
5. It’s hard to laugh alone

Read more here

Slideshow of five main themes.

The first is to ascribe a media value to your social media channels based on how many (impressions) ‘Likes’ or followers you have. The company currently pushing this view claim that, on average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. They’ve even built a wizzy tool where you can calculate the media value of your fan page and set your CPM from $1 to $25.   Using their tool the top three brands on fb have page values ranging from $19million for Starbucks to $5 million for Coca-Cola. Their equation isn’t perfect but it’s a start at looking at how to value your social media channels when you are attempting to optimise your overall media budget.

The second avenue is to try and put value on word of mouth. What is the value of seeing a friend of yours ‘like’ a brand. The traditional way to measure WOM effectiveness was the Net Promoter Score. Customers who answer 9-10 on a ten-point scale to the question How likely are you to recommend this product or company to a friend or colleague? are considered Promoters, while those who answer 6 or lower are considered Detractors. To calculate your company’s Net Promoter Score (NPS), take the percentage of customers who are Promoters and subtract the percentage who are Detractors. To increase revenues, say NPS practitioners, simply evaluate and reward management on their ability to increase the company’s Net Promoter Score. Sounds a little flaky? The good folk at WOMMA are supposedly working on a new suggestion.

For some time there has been talk of applying PR calculations to online mentions. One of the most common, and perhaps most flawed – is the AVE or advertising value equivalent. This looks at the free coverage you received then puts a value on them based on how much it would have cost you to advertise in the same place. For newspaper it’s measured by size (columns) and for television it’s measured by time. This method is hardly comparing apples with apples and is based on the assumption that advertisers value an ad based on how much the media space cost but it does allow for an easy financial calculation that can keep a PR person in a job. Particularly when readership of online newspapers can be incredibly high

All of these areas of discussion point back to the question – what do you define value as?

I’ve included a few links to the many online generator tools below:

A number of cute things here, including the alphabet soup. http://www.redkid.net/generator/sign.php

This site has a bunch of outdoor ad spots and billboards you can upload images to. Unfortunately the file dimensions are a bit small, so no so good if you want to print decent sized boards, but ok for powerpoint. http://live.makesweet.com/view/

For a blog that lists all of them, from great to bad try this:
http://generatorblog.blogspot.com/

In May JWT Sydney launched a site - Kit Kat – Take Time Back. It contains video streaming footage of a ‘desk jockey’ who entertains you by doing what you want. Users can post requests online and the Desk Jockey completes them. It’s like Subservient Chicken on steriods, or Diesel Heidies without the hot chicks in panties.  Most importantly it shows Kit Kat being in the social space and being cool, not a bunch of twats and it puts the ‘power’ in the hands of people, not the brand. Sure it’s not fixing the palm oil issue, but after 10 minutes of watching the desk jockey scrambling to do the hokey pokey and put his clothes on backwards the diminishing rainforests of Indonesia are far from your mind.

Slideshare Kit Kat Killer Timeline Presentation:

Uniform Project Picture Book from The Uniform Project on Vimeo.

The event was publicised with a  wall-length billboard covered in letters written by WWII soldiers who fought in the pacific. The outdoor spot is at ground level which allows passers-by to stop and read. These letters were also sent to homes as a DM piece causing some distress to the odd person who was from the era.

This outing was inspired by the first Chicago to London trip on Virgin Atlantic. You can follow him on Foursquare here.

Travelocity says ““To have an icon like the Gnome at our disposal to engage with travelers on all of these new communication channels is an amazing opportunity and we’d be foolish not to play.”