About Farah

28 May 2010, Posted by admin in Resume, 0 Comments


Over the ten years I’ve been part of the digital industry I’ve worn many hats. From my first role of designing animated gif banner ads and being a web designer for a news publisher, to learning cold fusion code and understanding the world of load balancing and cache flow boxes to my later roles in the advertising world working with creatives, planners, production teams and the occasional difficult client I’ve seen a lot that’s out there. These days I’ve settled happily into the job of a producer, a role where I can be part of a team delivering creative projects.

I’ve spent most of my career in New Zealand and have since moved to Singapore. You can check out my resume or look at some of the projects I’ve worked on in my portfolio on this site and you can get in touch with me via linkedin.

Aside from hosting my portfolio and resume this site is a way for me to collate and share cool or useful links in a way that is more visual than delicious.

TBWA, Singapore

TBWA, Singapore

28 May 2010, Posted by admin in Resume, 0 Comments


May 2009 – Present
On a short term contract for TBWA / Tequila I was initially contracted to assist in securing a prospective new client. My role consisted of project managing speculative projects and pitches. In the speculative projects I was project managing internal resources as well as coordinating responses from a media company and a publisher while working closely with a Freelance Strategist. Since securing the client my role has extended to managing their projects and assisting on other client projects as required. I’ve also assisted in creating process documentation and process audits for the agency.

Saatchi & Saatchi, Singapore

Saatchi & Saatchi, Singapore

28 May 2010, Posted by admin in Resume, 0 Comments


July 2008 – November 2008
On a short term contract for Saatchi & Saatchi Singapore I was initially contracted to assist in a strategy based business pitch. After this successful pitch I was kept on as Executive Producer for 3 months and worked with Saatchi & Saatchi in integrating digital process into the existing agency process.

Ogilvy, Auckland, New Zealand

Ogilvy, Auckland, New Zealand

28 May 2010, Posted by admin in Resume, 0 Comments


September 2007 – March 2008
As Executive Producer I was brought into Ogilvy Interactive to bring process and structure to a team that had grown rapidly without systems in place. Key tasks included clarifying roles and responsibilities, educating the Account Management team about interactive projects and process and overseeing digital projects. I managed a team of Producers and managed both internal and external resources.

Key Projects:

Face 2 Face - facial profiling for the Autralian Cricket Team for Sanitarium

Pocket 14 - a Wap site for Rugby supporters to increase stadium attendance.

Pump – a game kiosk linked to a vending machine that rewarded high scores with a free bottle of pump. Website and banners were also created for the promotion

Deep Spring – Facebook application and website that allowed users to arrange a summer picnic with their friends

Saatchi & Saatchi, Auckland, New Zealand

Saatchi & Saatchi, Auckland, New Zealand

28 May 2010, Posted by admin in Resume, 0 Comments


May 2006 – September 2007
As Executive Producer for the Saatchi Interactive New Zealand I managed a team of Producers and Creative and Development resources for the company. This included trafficking and resourcing all jobs and ensuring all jobs were delivered on budget. The role also included process change to integrate digital into the traditional agency, working with the finance department to set up templates and track costs and education for both clients and Account Management.

Along with running the team I was also hands on as a Producer and partnered with Creative staff to concept and bring projects to life.

Key projects I personally produced :
Wellington Zoo – Augmented Reality with press ad and mobile phone

Young Guns – Call for entry website and virals

Telecom World Roar – phone line and website

Yellow Pages – Easy Money

Key projects people in my team produced:
Sol City – online community of Mexican joke characters for Sol beer

World Wildlife Fund – Faketown donation drive

Hallensteins – in store kiosk – virtual changing room

NZ Army – Interactive missions via bluetooth

Transparency, Auckland, New Zealand

28 May 2010, Posted by admin in Resume, 0 Comments


April 2005 – May 2006
As the sole account and project manager for the company I managed all accounts and projects from conception to completion and managed the internal team and external suppliers. Transparency worked alongside WRC, DDB, and Singletons developing new media solutions for their clients. This included everything from short-term promotional ads, full content managed database driven web sites through to long-term tactical advertising campaigns.

Walkers Advertising, Auckland, New Zealand

28 May 2010, Posted by admin in Resume, 0 Comments


October 2003 – April 2005
During my time with Walkers Advertising I held two roles. Initially as the diet Coke Project Manager, then later as the project manager for the entire digital team on all accounts and projects.

Diet Coke Website

New Zealand Herald, Auckland, New Zealand

28 May 2010, Posted by admin in Resume, 0 Comments


April 2000 – August 2003
In my first career role at New Zealand’s largest newspaper I started out as the junior designer in charge of site design and creating banner ads. Over time I became the lead designer, a support html and cold fusion developer and eventually was promoted into a product manager role. As a product manager I was responsible for several key sections of the New Zealand Herald website. Home page, News, Features, Travel, Entertainment, Weather, Site services. This included leading projects related to those channels, daily monitoring and updating, managing feedback and inquiries, and assisting advertisers achieve their objectives for those sections.

New Zealand Herald Website

http://mediawhore.co.nz/wp-content/themes/press