Pocket 14 – a hybrid mobile-web application that brings rugby fans in New Zealand together online and brings the Super 14 to the mobile phone. People can use Pocket 14 to test their rugby knowledge, share photographs and participate in the Rebel Sport Super 14 at the stadia and while watching SKY TV, as well as getting live scores and checking the standings. All of the above functionality is available on mobile handsets with the web providing a place to register and check in on your personal standings on the leaderboard.
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Which Australian cricket player do you look like? The Face – 2- Face web and mobile application allowed users to upload their photo from a mobile phone or computer and facial scanning software matched their appearance to Australian Cricket Team members. Facial match results were communicated back to the user by SMS or on the website.
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The mobile game unit ‘Pumpawakka’ allowed Coca Cola to take the Pump of ‘Keep Moving Stay Pumped’message to events. Users played a 60 second reaction game with high scorers receiving a free Pump from a connected vending machine. After a summer of events the unit was placed in one of Aukland’s biggest shopping malls, where it’s still being used.
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FMCG meets Facebook.The long hot summer of 2008 inspired Deep Spring to revive the picnic like never before and together with Facebook www.mypicnic.co.nz was launched.
The Facebook application made it easy to organise a picnic and invite your facebook mates to join you. Well over a 1000 picnics were organised.
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Augmented Reality technology made it possible to view a three-dimensional zoo animal on a print ad simply by using the live camera feed on a mobile phone.
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Skincare range elave wanted to create buzz in the market with their range of skincare containing no chemicals. The Nothing to Hide campaign consisted of a viral video and a video shopfront for the online shopping website. naturally, as the brand has nothing to hide, all of the featured employees were naked, including the company owner.
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Verbal abuse or psychological violence is the most common form of violence experienced by women, it is also one of the most harrowing according to the New Zealand Women’s Refuge. This viral microsite aims to increase public awareness of this destructive form of violence that doesn’t damage bones, it destroys self-respect. Users are asked to interact, by using their microphone, with a woman whose expression is strong, but blank. When a user yells into the microphone, corresponding bruises or cuts appear on the woman’s face and then fade when the interaction stops. A chilling demonstration of the unseen effects of verbal abuse.
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The Young Guns Awards call for entries website for 2007 revolved around a medical theme. Website visitors were invited to undergo a medical test online conducted via video with the resident nurse. On completion a diagnosis video was prescribed. The site gained widespread appeal with the creative industry gathering thousands of sign-ups.
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Sol is the authentic Mexican beer. So we brought this to life by creating a world based around the original Mexican joke; the line drawing of ‘A Mexican Riding a Bicycle.’ We created an entire online city – ‘Sol City’ – populated by hundreds of sombrero-wearing Mexican characters.
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The NZ Army wanted to attract young recruits to join the forces. To reach the ideal candidate we positioned OOH bluetooth adshells at universities that challenged users to an interactive mission .
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To reach a younger audience WWF looked to Faketown, an online social environment. Saatchi & Saatchi created a virtual store on the site and sold trees – both real and virtual to users.
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How do you make clothes shopping for guys less of an ordeal? Cut out the trips to the fitting room and create a virtual wardrobe that allows you to try clothes on without taking anything off.
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As a broadcast sponsor of the 2007 Rugby World Cup Telecom wanted to do something to brings New Zealand closer to their team. A toll free number was set up and all of the country was encouraged to call the number and ‘roar’ as loudly as they could for their team. These roars were recorded and played back as one load roar to the players before games.
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Yellow Pages wanted to remind media companies to include them in media plans for their clients. To convince them to do this we utilised two key insights. Firstly, media companies get gifts from publishers constantly and half the time they would prefer cash to a box of cup cakes. Secondly the media industry in New Zealand is incestuous. Everybody knows everyone else.
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Back in 2003 there was no website in New Zealand that catered solely to females 20 – 35. Diet Coke saw an opportunity to bring branded content to this market and stimulate ‘webzine’ was created. It was a content heavy site with all the articles, horoscopes, celebrity gossip and giveaways you would expect.
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